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“We believe Apple Vision Pro is a revolutionary new platform that can make our vision a reality,” Iger said. The Disney chief executive, Bob Iger, said the company would be building new experiences specifically for the device, showing examples such as Star Wars-themed virtual cinemas, AR replays for sports and a Marvel VR experience. No dates or prices were given for other regions. The device will ship “early next year” in the US, Apple said.

The company compared the device to a new TV, surround sound system, powerful laptop, and games console all in one – before revealing its price, an eye-watering $3,499, $500 more than the already high pricetag rumoured in the run-up to the event. “Apple Vision Pro will change the way we communicate, collaborate, work and enjoy entertainment,” Cook added. “There is no other device in the world that can deliver this quality of 3D experience,” the company said.

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For that experience, Vision Pro creates a representation of you using machine learning, Apple said, to make a digital face that “dynamically matches your facial and hand movements”.Īs an entertainment device, Apple is keen to highlight the device’s “3D camera”, which users can use to take “spatial photos”, as well as more conventional VR experiences such the ability to watch a movie in a virtual cinema or play Apple Arcade video games. One demonstration, for instance, showed a user having a FaceTime conversation in AR with their contacts appearing in screens floating around them. Vision Pro is displayed at the conference on Monday. The company is pitching the device as a powerful but compact replacement or augmentation for a user’s existing devices.

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It works seamlessly with familiar Bluetooth accessories, and you can even bring your Mac wirelessly into Apple Vision Pro just by looking at it.”Īs well as applications built from the ground up for the device, Vision Pro will also run apps built for iOS, appearing as a floating screen in front of the user. “You can review your to-do list and notes, review your next trip in safari, and play music while you type. “Because you can see the world clearly when wearing Vision Pro, you remain present in your space,” Apple said.

App icons come to life when you look at them simply tap your fingers together to select, and gently flick to scroll.”Ī feature called “EyeSight” will show users’ eyes on the front screen when they are in an AR mode, simulating a transparent screen and letting them more naturally interact with those around them, but will show a blurred version of a VR experience to indicate to others when they are not present in the room. “You browse the system simply by looking. “Apple Vision Pro relies solely on your eyes, hands and voice,” Dye said. The headset allows users to interact with “apps and experiences”, the Apple vice-president of human interface design, Alan Dye, said, in an augmented reality (AR) version of their own surroundings or in a fully immersive virtual reality (VR) space.